From Invisible to Booked Solid: How a Bayside Barber Beat the Algorithm
When I first met George — the owner of Essential Hair Studio in Bayside — he’d been cutting hair for decades. He had loyal customers, great service, and a spotless shop. But there was just one problem:
👉 He wasn’t showing up on Google. At all.
His competitors? Newer shops in Glendale, Brown Deer, even farther away — all ranking above him.
Why? Reviews.
Despite being in business for years, George only had 3 Google reviews. Most of the nearby shops had between 50 and 200.
We got to work immediately:
🌟 Set up a custom Google Review link (and shortened it for print).
📱 Created a QR code to scan in-store.
💡 Even better — we used NFC tap-to-review cards, so customers could just tap with their phone and land directly on his review page.
The result?
George now gets 10–20 new 5-star reviews a month — all legit, from happy clients. His Google Business Profile is stronger than ever, and he's regularly showing up in the top 3 results for searches like "Bayside barber" or "haircuts near me."
In fact, he’s now so busy that managing new calls is its own challenge — but hey, that’s a good problem to have.
Want results like that?
Whether you’re a barber, a lawyer, or an HVAC tech — local SEO can change everything.